Privacy Policy

Last updated: January 18, 2026

Smooth Goods Ltd operates this store and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a tailored shopping experience (the “Services”). Smooth Goods Ltd uses Shopify as its technical platform to provide the Services.

This Privacy Policy describes how we collect, use, and disclose personal data when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

What Personal Data Do We Collect or Process?

When we use the term “personal data,” we refer to information that identifies you or can reasonably be linked to you. Personal data does not include information that has been anonymized or aggregated so that it can no longer identify you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

Contact information, including name, postal address, billing address, shipping address, telephone number, and email address.
Financial information, including credit and debit card numbers, payment card information, financial account information, transaction details, payment method, and payment confirmations.
Account information, including username, password, security questions, settings, and preferences.
Transaction information, including products viewed, added to cart, wishlisted, purchased, returned, exchanged, or cancelled, and your purchase history.
Communications, including information you provide when contacting customer support.
Device information, including device type, browser type, IP address, and other unique identifiers.
Usage information, including information about how and when you interact with or browse the Services.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from you, when you create an account, place an order, contact us, or otherwise provide your information.
Automatically, through your use of the Services, your device, and via cookies or similar technologies.
From service providers, who collect or process data on our behalf.
From partners and other third parties.

How We Use Your Personal Data

Depending on your interaction with us, we may use personal data for the following purposes:

Providing and Improving the Services

To fulfill our contract with you, process payments, ship orders, manage your account, facilitate returns and exchanges, enable reviews, and personalize your shopping experience. We may also use your data to improve and optimize the Services.

Marketing and Advertising

To send marketing communications via email, SMS, or post and to display advertisements online based on your browsing or purchasing activity.

Security and Fraud Prevention

To authenticate accounts, ensure secure transactions, detect and prevent fraud or unlawful activity, and protect our Services.

Communication

To respond to inquiries, provide customer support, and maintain our business relationship with you.

Legal Obligations

To comply with applicable laws, respond to lawful requests from authorities, enforce our policies, and protect our rights.

How We Share Personal Data

We may share personal data in the following circumstances:

With Shopify and service providers (e.g., IT services, payment processors, analytics providers, fulfillment and shipping providers).
With business and marketing partners, who may use your data in accordance with their own privacy policies.
When you request or consent to such disclosure (e.g., via social media integrations).
Within our corporate group or affiliates.
In connection with a business transaction (e.g., merger, acquisition, insolvency).
To comply with legal obligations or protect rights and safety.

Relationship with Shopify

The Services are hosted by Shopify. Shopify may collect and process personal data about your access to and use of the Services to provide and improve its platform.

Data you submit may be transferred to Shopify and its service providers, potentially located outside your country of residence. Shopify may also process personal data in connection with enhanced platform features.

For more information about Shopify’s data practices and your rights, please refer to the Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of such sites. You should review their policies before providing personal information.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal data from minors under the age of 16. If you believe a child has provided personal data to us, please contact us to request deletion.

Data Security and Retention

No method of transmission or storage is completely secure. While we implement reasonable safeguards, we cannot guarantee absolute security.

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights

Depending on your location, you may have certain rights under applicable data protection laws, including:

Right of access
Right to rectification
Right to erasure
Right to data portability
Right to object or restrict processing
Right to withdraw consent

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

Residents of the UK or EEA may also lodge a complaint with their local data protection authority.

International Transfers

Your personal data may be transferred outside your country of residence.

Where data is transferred outside the EEA or UK, we rely on approved transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updates will be posted on this page and the “Last updated” date will be revised accordingly.